Case: Roosa Mikkonen RM Coaching

In the video above, we feature Roosa Mikkonen, the founder of RM Coaching, a personal and online wellness coaching business. With years of experience as a personal trainer, Roosa has built a reputation for helping her clients achieve life-changing health transformations. Today, she shares her journey in building a personal brand and her experiences working with Trainda.

About Roosa Mikkonen

"I'm Roosa Mikkonen, a wellness coach and the founder of RM Coaching. I offer both in-person and remote coaching, working out of two fitness centers in Pori and delivering services online. My passion lies in helping individuals make sustainable lifestyle changes, and I tailor my coaching to suit each client's unique needs."

Roosa specializes in lifestyle transformation coaching, helping clients build healthier habits and reach their fitness goals. Her clientele includes a wide variety of people, and she offers flexible, personalized coaching solutions for all.

The Shift to Online Coaching and Brand Building

Before starting RM Coaching, Roosa worked as a personal trainer with two service providers, but she felt a need to strengthen her own brand and bring her personality more into her work. She sought to make her coaching more personal and reflect her unique approach, which led her to Trainda.

"I wanted to build my own brand, to bring more 'Roosa' into my business. In my previous roles, all coaches used the same tools, but I wanted to stand out and showcase my individual style."

Roosa’s transition to running her own branded coaching platform has allowed her to tailor both her services and her brand image. This customization was a major reason she chose to collaborate with Trainda.

The Benefits of a Branded Coaching Platform

Working with Trainda enabled Roosa to fully integrate her coaching offerings into a single branded platform, providing her clients with a consistent, professional experience. This all-in-one approach has simplified her day-to-day operations, while also providing a seamless, high-quality experience for her clients.

"Everything is branded to me—my website, my app, the colors, the fonts—it all represents me. Trainda has allowed me to create a platform that’s 100% my own, and that’s something really important when you're building a brand."

This branded experience extends to her mobile app, which has been a significant asset for Roosa. Her clients enjoy a personalized app that’s visually appealing and easy to use, offering features that enhance their training experience.

Enhanced Client Satisfaction

Roosa highlights how Trainda has made it easier for her to cater to her clients' needs. From recipe databases to day-to-day tracking tools, the platform has enabled her to go beyond basic coaching, offering a premium service tailored to each client.

"My clients love the recipe bank I created through Trainda. They can easily access 150 recipes right within the app. The platform has also made it simple for them to track their progress, and they love the personal touch I’ve added."

The app’s continuous development means that Roosa can adapt it to meet the evolving needs of her clients. She appreciates how Trainda takes her feedback seriously, implementing features that benefit both her and her clients.

Personalized Support and Continuous Improvement

One of the key reasons Roosa has enjoyed working with Trainda is the level of support provided. Despite not being particularly tech-savvy, Roosa has been able to navigate the platform with ease, thanks to comprehensive tutorial videos and responsive customer support.

"I've never been great with technology, but Trainda has made it so easy. There’s always someone to help, and I’ve never been left to figure things out on my own. Anytime I’ve had a question, they’ve been quick to respond."

Roosa believes that with Trainda's support, even coaches who may be less comfortable with tech can still create a successful online coaching business.

Recommendations for Other Coaches

Roosa strongly recommends Trainda to other coaches, especially those looking to build their personal brand and offer a professional, customized experience to their clients.

"If you want to strengthen your brand and provide something unique that no one else has, I highly recommend Trainda. It allows you to offer something truly special that sets you apart from other trainers."

Final Thoughts

Roosa encourages aspiring coaches not to let perfectionism hold them back. She advises that the most important thing is to start, and Trainda’s platform can simplify the process, allowing coaches to focus on what they do best—coaching.

"The best advice I can give is to just start. Don’t wait until everything is perfect, because it never will be. With a platform like Trainda, you’ll have all the tools you need to deliver quality coaching without the hassle of managing multiple systems."

For more information about Roosa and RM Coaching, visit rmcoaching.fi, and follow her on Instagram at @roosamikkonen for updates, fitness tips, and more.